12 Useful Tools To Immediately Make You A Better Worker

12 Useful Tools To Immediately Make You A Better Worker

Being a solo consultant for 4+ years now, anyone who’s doing it knows that there is no playbook.   You have to figure it out for yourself.  Having the right tools to increase the quality and effectiveness of your work product is key.  I’m always interested in reading about the tools other entrepreneurs are using.  So, I want to share 12 online tools I use regularly to help me manage my website, help me with blogging, collaborate with clients/colleagues and keep me organized.  

Why You Need to be a More Effective Business Writer

Why You Need to be a More Effective Business Writer

I recently found this business writing guide I wanted to share.  I received it as part of the training at my first job, General Foods (now Mondelez International).  While this guide is old and was meant for entry level marketing employees, the content still stands true today for executives of all levels.  I am a good business writer and I credit this guide in helping me get there.  

Big Marketer on Campus -- How to Win with College Activations

Big Marketer on Campus -- How to Win with College Activations

Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students.  They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.

In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses.  So, I wanted to provide a quick post on how your brand can win on campus.

How to Maximize Your First Time Marketing Automation Investment

How to Maximize Your First Time Marketing Automation Investment

I am a seasoned marketer but last year was my first foray into HubSpot marketing automation.  My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business.    But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.

Working Remote can be lonely - How to make it work for you.

Working Remote can be lonely - How to make it work for you.

My last post  - Five Benefits of Working Remotely -- highlighted my top five advantages of remote working.  But working remote is not for everyone. Here are my top four disadvantages of working remote along with the traits I think you need to take the plunge successfully.


The Howard Stern Effect

The Howard Stern Effect

I have something to confess. Though few might suspect, I’ve been a devoted Howard Stern fan since I first started listening to him back in the 80's. To be honest, I think he’s one of the most brilliant entertainers today. But it’s not just because he’s controversial or outrageous. I believe that his ongoing success is due to his great leadership qualities that I’d like to share today because I think all can learn from him. Now for you Stern-haters and non-listeners out there, please hold your judgment until you read what I have to say.

What do your Apps say about You?

What do your Apps say about You?

With the release of the iPhone 6, I was looking at my iPhone 5 wondering if I should upgrade and noticed all my apps and thought “Boy, I have a lot of apps”. But do I? Being the curious person that I am, I decided to do some research to see how I compared to the masses. Do I have more or less? Do I use certain categories of apps more or less? And even more importantly, do my apps say anything about me?