Marketing Strategy & Planning


Does your business need to increase sales and build brand awareness?  

Do you know your marketing objectives?

What are the most effective strategies and tactics to achieve your marketing objectives?

Do you have an updated marketing plan or no marketing plan at all?  

Leveraging 20+ years of experience developing and executing marketing strategy and plans for Fortune 500 and start-up companies, I now specialize in marketing strategy, planning, execution and auditing for smaller businesses who have not done any formal marketing planning, those who have but their growth is stagnating or experienced marketers who just want a trained eye to review what they are doing.

My services include:

  • Marketing Plan Development (Plan, Budget, Timeline)

  • Marketing Execution

  • Marketing Auditing

  • Branding/Brand Positioning

  • Leading Website Development

  • integrated Marketing

  • Digital/Social Media Marketing

  • Experiential/Event Marketing

  • Sponsorship Strategy & Activation

  • Account-Based Marketing (ABM)

  • Project Management

  • Access to my extensive partner network (designers, developers, vendors, etc.)

My process includes analyzing your business situation and develop a customized marketing plan to achieve your business and marketing objectives that includes:

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)   

  • Market Research    

  • Target Market Identification   

  • Competitive Analysis   

  • Brand Positioning   

  • Customer Analysis

  • Budget Development   

I often hear from smaller companies that they don’t have the time, money or expertise to develop a marketing plan.  This is a mistake! Whatever size business you are, a marketing plan is critical for your long-term success:  

  • It helps identify the needs of your target market and develop products and services to meet these needs.

  • It helps your customers understand why your product or service is different from your competition.

  • It gives you greater control of your business by helping you to focus your resources.  Without it, you’re flying blind. And for small businesses with limited resources, having a marketing plan is that much more critical so you’re not wasting what limited resources you have.  

So whether its developing a new marketing plan, reviewing and updating your current plan or helping to execute your current plan, The Moose Consulting can help.  Contact us today to get started.