Are you a B2C or B2B brand looking to:
Create authentic physical and emotional engagements or connections with your target consumers/customers
Associate your brand with the equity of another brand
Gain earned media through social and press mentions
Create an opportunity to grow relationships with both physical and digital interactions
If so, experiential marketing needs to be part of your marketing strategy. Good experiential (or event) marketing offers meaningful consumer interactions that build brand affinity.. And the quality of that experience matters. The quality level determines the amount of engagement, earned media or brand affinity it produces.
CBS/CBS Sports: college & mall tours, ski resorts
Fogdog Sports: adventure racing experiential activations
10+ years at experiential marketing agency MKTG: developed and produced experiential programs for CBS Sports (NCAA Men’s Basketball Final Four parties), NCAA (Hoop City), Nike (running, soccer, Nike ID, women’s training, etc.)
So if you need marketing support to develop your experiential strategy or need help finding the right agency, contact me today to see how I can help.