Experiential Marketing

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Are you a B2C or B2B brand looking to:

  • Create authentic physical and emotional engagements or connections with your target consumers/customers

  • Associate your brand with the equity of another brand

  • Gain earned media through social and press mentions

  • Create an opportunity to grow relationships with both physical and digital interactions

If so, experiential marketing needs to be part of your marketing strategy.  Good experiential (or event) marketing offers meaningful consumer interactions that build brand affinity.. And the quality of that experience matters.  The quality level determines the amount of engagement, earned media or brand affinity it produces.

As an experiential marketing expert, I can help you develop and activate your experiential marketing program.  I have 20+ years of experiential marketing expertise including:

  • CBS/CBS Sports: college & mall tours, ski resorts

  • Fogdog Sports: adventure racing experiential activations

  • 10+ years at experiential marketing agency MKTG: developed and produced experiential programs for CBS Sports (NCAA Men’s Basketball Final Four parties), NCAA (Hoop City),  Nike (running, soccer, Nike ID, women’s training, etc.)

So if you need marketing support to develop your experiential strategy or need help finding the right agency, contact me today to see how I can help.