Do you have a marketing plan? Most small business do so don’t feel too bad. Most small business owners, with good intentions, spend money on random tactics but without a plan, are just wasting money. Before any small business, or any sized business, undertakes marketing, you need to have a plan. And for small businesses with limited resources, a plan is even more important.
Whether your business is marketing savvy or a marketing neophyte, you should conduct a marketing audit annually to see where you stand and what marketing strategies need to be developed or revised. This checklist was developed for businesses of all sizes and even if you are a marketing neophyte, this is a great exercise for you to do to learn some of the basic elements you need to start your marketing program.
So, you’re a small business owner wearing many hats, and everything is urgent. You’re frustrated with your sales, your brand, the lack of quality leads and/or the design of your logo and website. You know the importance of marketing (you think). You know you need to be marketing but you’re too busy, you’re not trained and no one on your team’s trained so where do you start?