HubSpot

How to Maximize Your First Time Marketing Automation Investment

How to Maximize Your First Time Marketing Automation Investment

I am a seasoned marketer but last year was my first foray into HubSpot marketing automation.  My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business.    But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.