College

Big Marketer on Campus -- How to Win with College Activations

Big Marketer on Campus -- How to Win with College Activations

Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students.  They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.

In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses.  So, I wanted to provide a quick post on how your brand can win on campus.