Do you have a marketing plan? Most small business do so don’t feel too bad. Most small business owners, with good intentions, spend money on random tactics but without a plan, are just wasting money.
Before any small business, or any sized business, undertakes marketing, you need to have a plan. And for small businesses with limited resources, a plan is even more important. For experienced marketers, a marketing plan is a detailed document developed over a period of months. But for small businesses with limited time, it doesn’t have to be. Use this worksheet as the starting point for a more detailed plan or use it as your plan.