How often do you conduct an audit of your marketing? Do you know what a marketing audit is?
Whether your business is marketing savvy or a marketing neophyte, you should conduct a marketing audit annually to see where you stand and what marketing strategies need to be developed or revised. I created this checklist for businesses of all sizes and even if you are a marketing neophyte, this is a great exercise to learn some of the basic elements you need to start your marketing program. In addition, once filled out, it’s a great document to provide a marketing professional to help start/take your marketing to the next level.