Technology

How to Maximize Your First Time Marketing Automation Investment

How to Maximize Your First Time Marketing Automation Investment

I am a seasoned marketer but last year was my first foray into HubSpot marketing automation.  My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business.    But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.

What do your Apps say about You?

What do your Apps say about You?

With the release of the iPhone 6, I was looking at my iPhone 5 wondering if I should upgrade and noticed all my apps and thought “Boy, I have a lot of apps”. But do I? Being the curious person that I am, I decided to do some research to see how I compared to the masses. Do I have more or less? Do I use certain categories of apps more or less? And even more importantly, do my apps say anything about me?