I am a seasoned marketer but last year was my first foray into HubSpot marketing automation. My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business. But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.
With the release of the iPhone 6, I was looking at my iPhone 5 wondering if I should upgrade and noticed all my apps and thought “Boy, I have a lot of apps”. But do I? Being the curious person that I am, I decided to do some research to see how I compared to the masses. Do I have more or less? Do I use certain categories of apps more or less? And even more importantly, do my apps say anything about me?