Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students. They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.
In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses. So, I wanted to provide a quick post on how your brand can win on campus.