Marketing

Big Marketer on Campus -- How to Win with College Activations

Big Marketer on Campus -- How to Win with College Activations

Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students.  They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.

In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses.  So, I wanted to provide a quick post on how your brand can win on campus.

How to Maximize Your First Time Marketing Automation Investment

How to Maximize Your First Time Marketing Automation Investment

I am a seasoned marketer but last year was my first foray into HubSpot marketing automation.  My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business.    But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.