Marketing

Small Business Marketing Plan Worksheet

Small Business Marketing Plan Worksheet

Do you have a marketing plan? Most small business do so don’t feel too bad. Most small business owners, with good intentions, spend money on random tactics but without a plan, are just wasting money. Before any small business, or any sized business, undertakes marketing, you need to have a plan. And for small businesses with limited resources, a plan is even more important.

Small Business Marketing Audit Checklist

Small Business Marketing Audit Checklist

Whether your business is marketing savvy or a marketing neophyte, you should conduct a marketing audit annually to see where you stand and what marketing strategies need to be developed or revised. This checklist was developed for businesses of all sizes and even if you are a marketing neophyte, this is a great exercise for you to do to learn some of the basic elements you need to start your marketing program.

Small Business Marketing Consultant Hiring Guide

Small Business Marketing Consultant Hiring Guide

So, you’re a small business owner wearing many hats, and everything is urgent. You’re frustrated with your sales, your brand, the lack of quality leads and/or the design of your logo and website. You know the importance of marketing (you think). You know you need to be marketing but you’re too busy, you’re not trained and no one on your team’s trained so where do you start?

Big Marketer on Campus -- How to Win with College Activations

Big Marketer on Campus -- How to Win with College Activations

Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students.  They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.

In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses.  So, I wanted to provide a quick post on how your brand can win on campus.

How to Maximize Your First Time Marketing Automation Investment

How to Maximize Your First Time Marketing Automation Investment

I am a seasoned marketer but last year was my first foray into HubSpot marketing automation.  My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business.    But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.