So, you’re a small business owner wearing many hats, and everything is urgent. You’re frustrated with your sales, your brand, the lack of quality leads and/or the design of your logo and website. You know the importance of marketing (you think). You know you need to be marketing but you’re too busy, you’re not trained and no one on your team’s trained so where do you start?
I have something to confess. Though few might suspect, I’ve been a devoted Howard Stern fan since I first started listening to him back in the 80's. To be honest, I think he’s one of the most brilliant entertainers today. But it’s not just because he’s controversial or outrageous. I believe that his ongoing success is due to his great leadership qualities that I’d like to share today because I think all can learn from him. Now for you Stern-haters and non-listeners out there, please hold your judgment until you read what I have to say.