Business

Small Business Marketing Consultant Hiring Guide

Small Business Marketing Consultant Hiring Guide

So, you’re a small business owner wearing many hats, and everything is urgent. You’re frustrated with your sales, your brand, the lack of quality leads and/or the design of your logo and website. You know the importance of marketing (you think). You know you need to be marketing but you’re too busy, you’re not trained and no one on your team’s trained so where do you start?

Why You Need to be a More Effective Business Writer

Why You Need to be a More Effective Business Writer

I recently found this business writing guide I wanted to share.  I received it as part of the training at my first job, General Foods (now Mondelez International).  While this guide is old and was meant for entry level marketing employees, the content still stands true today for executives of all levels.  I am a good business writer and I credit this guide in helping me get there.  

The Howard Stern Effect

The Howard Stern Effect

I have something to confess. Though few might suspect, I’ve been a devoted Howard Stern fan since I first started listening to him back in the 80's. To be honest, I think he’s one of the most brilliant entertainers today. But it’s not just because he’s controversial or outrageous. I believe that his ongoing success is due to his great leadership qualities that I’d like to share today because I think all can learn from him. Now for you Stern-haters and non-listeners out there, please hold your judgment until you read what I have to say.

What do your Apps say about You?

What do your Apps say about You?

With the release of the iPhone 6, I was looking at my iPhone 5 wondering if I should upgrade and noticed all my apps and thought “Boy, I have a lot of apps”. But do I? Being the curious person that I am, I decided to do some research to see how I compared to the masses. Do I have more or less? Do I use certain categories of apps more or less? And even more importantly, do my apps say anything about me?