Do you have a marketing plan? Most small business do so don’t feel too bad. Most small business owners, with good intentions, spend money on random tactics but without a plan, are just wasting money. Before any small business, or any sized business, undertakes marketing, you need to have a plan. And for small businesses with limited resources, a plan is even more important.
Whether your business is marketing savvy or a marketing neophyte, you should conduct a marketing audit annually to see where you stand and what marketing strategies need to be developed or revised. This checklist was developed for businesses of all sizes and even if you are a marketing neophyte, this is a great exercise for you to do to learn some of the basic elements you need to start your marketing program.
So, you’re a small business owner wearing many hats, and everything is urgent. You’re frustrated with your sales, your brand, the lack of quality leads and/or the design of your logo and website. You know the importance of marketing (you think). You know you need to be marketing but you’re too busy, you’re not trained and no one on your team’s trained so where do you start?
Being a solo consultant for 4+ years now, anyone who’s doing it knows that there is no playbook. You have to figure it out for yourself. Having the right tools to increase the quality and effectiveness of your work product is key. I’m always interested in reading about the tools other entrepreneurs are using. So, I want to share 12 online tools I use regularly to help me manage my website, help me with blogging, collaborate with clients/colleagues and keep me organized.
I recently found this business writing guide I wanted to share. I received it as part of the training at my first job, General Foods (now Mondelez International). While this guide is old and was meant for entry level marketing employees, the content still stands true today for executives of all levels. I am a good business writer and I credit this guide in helping me get there.
Winter’s here, the 2nd semester has started and colleges and universities across the U.S. are bustling with students returning to campus. The U.S. boasts over 20,000,000 college students. They have a total discretionary spending power of $207 Billion, which makes their impact on the economy unquestionable.
In light of these numbers, it’s no surprise that brands relish the opportunity to activate on college campuses. So, I wanted to provide a quick post on how your brand can win on campus.
I am a seasoned marketer but last year was my first foray into HubSpot marketing automation. My experience was with a small B2B client with $5MM in revenue. I researched a few HubSpot competitors, Pardot and Marketo, and HubSpot was the right choice for the business. But we made some rookie mistakes. I want to share my marketing automation insights to help you maximize your initial investment.
Two factors critical for business success include having a quality, profitable product and providing a great customer experience. But long-term business success requires more. Here are my key reasons why companies struggle or fail, even if they have a great product.
My last post - Five Benefits of Working Remotely -- highlighted my top five advantages of remote working. But working remote is not for everyone. Here are my top four disadvantages of working remote along with the traits I think you need to take the plunge successfully.
There have been a lot of articles written about remote working so this blog post is not new news. I have been working remotely (and in my case, out of my home) since 2014 after 20+ years working in a “traditional” office, so this post provides my unique perspective.